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About Us
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Mia Ruulio Director

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Mia graduated from Cambridge university and spent her early career in the City. After few years in finance, she moved into the luxury goods and retail sectors, where she has now worked for over 11 years.

With the marketing and PR departments of Hermès and Asprey behind her, she set up her own communications and branding consultancy called The Art of Living before moving to Selfridges in the beginning of 2006.

The Art of Living worked with a number of luxury goods brands and was also responsible for organising the events for the launch of Grazia magazine in the UK. At Selfridges Mia first looked after all fashion brand relations and events but was soon promoted to the Head of the Marketing Department. In this role she was responsible for heading, planning and delivering the events, promotions and sponsorship strategy for the Group. She oversaw brand marketing relationships and all related activities, such as media partnerships, as well as the internal and external communications of the above.

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Mo Mohsenin Director

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Mo has over 15 years experience in the luxury retail market. Upon leaving university Mo joined Alfred Dunhill UK and Montblanc working in Marketing, Sales and Management Training. He continued working in the luxury industry by moving to British Airways Customer Relations, overseeing the VIP and Premier clients.

Mo then joined Harrods in 2001 as Client Services Manager before being promoted to Product Marketing Manager and a year later to Senior Marketing Manager for all Apparel, Accessories and Fine Jewellery. Mo Joined Selfridges, the world renowned retailer, in 2006 as the Group Promotions & Sponsorship Manager where he was responsible for all below and above the line promotional activities for the stores. These included all calendar promotions, third party sponsorship projects, special events and personal appearances.