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Team

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Mo Mohsenin

Founder & Director

Mo has over 20 years experience in the luxury retail market. Upon leaving university Mo joined Alfred Dunhill UK and Montblanc working in Marketing, Sales and Management Training. He continued working in the luxury industry by moving to British Airways Customer Relations, overseeing the VIP and Premier clients.

Mo then joined Harrods in 2001 as Client Services Manager before being promoted to Product Marketing Manager and a year later to Head of Trade Marketing for all Apparel, Accessories and Fine Jewellery. Mo Joined Selfridges, the world renowned retailer, in 2006 as the Group Promotions & Sponsorship Manager where he was responsible for all below and above the line promotional activities for the stores. These included all calendar promotions, third party sponsorship projects, special events and personal appearances.

Mia Mackay, Lady Reay

Director

Mia graduated from Cambridge University and spent her early career in the City. After few years in finance, she moved into the luxury goods and retail sectors, where she has now worked for over 18 years. With the marketing and PR departments of Hermès and Asprey behind her, she set up her own communications and branding consultancy called The Art of Living before moving to Selfridges in the beginning of 2006.

The Art of Living worked with a number of luxury goods brands and was also responsible for organising the events for the launch of Grazia magazine in the UK. At Selfridges Mia first looked after all fashion brand relations and events but was soon promoted to the Head of the Marketing Department. In this role she was responsible for heading, planning and delivering the events, promotions and sponsorship strategy for the Group. She oversaw brand marketing relationships and all related activities, such as media partnerships, as well as the internal and external communications of the above.

Tanya Golby

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Freelance Account Manager

Upon completing her degree at Leeds University and the University of Barcelona Tanya started her career in luxury retail, assisting in personal shopping and buying. Tanya made the move into PR working at companies such as Bordelle, Liz Parry PR and Push PR. Tanya’s areas of expertise span luxury lifestyle, jewellery and accessories, having worked across brands such as Weston, Holistic Silk and Wardrobe Mistress. Tanya has worked on launching luxury fashion and lifestyle brands shaping their PR strategies and brand development including look book coordination, product development and events.

Sara Malocco

Freelance PR & Publicity Manager

Sara Malocco has worked in the communications industry for over a decade on behalf of leading fashion brands including Belstaff, Pal Zileri and Barbour. Sara is an expert in bespoke marketing and communication strategies, in particular events planning, media planning, engaging brand ambassadors, strategic and effective partnerships, and of course profile features. In the past Sara was appointed PR & Marketing Director at RMG, working primarily on Belstaff, Pal Zileri and WORTH Couture In particular, Sara has been involved in London, Milan and Paris fashion and couture shows for Pal Zileri, Belstaff and the House of Worth, looking after the international press and in general UK press; celebrity dressing was also another key aspect, in fact Sara has dressed celebrities including Kate Moss, Elizabeth Banks, Jennifer Lawrence in The Hunger Games movie (working closely with the costume department), Beyoncé, Kate Moss, Madonna, Lady Gaga, Amanda Seyfried, Rosamund Pike, Adrian Brody, Keanu Reeves, Pierce Brosnan, Roger Federer, Tom Felton, Tony Pappano, Javier Burdem, Stephan Elliott, Adam Garcia and Chris Hemsworth to name a few. Sara has also participated in special projects such as Amber Lounge F1 Grand Prix party in Montecarlo, or events in conjunction with Bentley and Sunseeker.